EQUIFAX DIGITAL ADS
PAID PROJECT
PLANNING
As one of my capstone projects for 360i, I worked with the media team to plan the creation and configuration of new Google Search Ad copy, Microsoft Subscription Shopping Ads, and Google Gallery Ads for Equifax's Premier product launch.
SEARCH AD LAUNCH
With our Google Search Ads, we were able to boost awareness about their Premier products. We highlighted language regarding the Premier products in the ad headlines and descriptions.
PRODUCT AD LAUNCH
Product Ads, which are created using shopping campaigns, allowed us to create more more space for Equifax products in the search results and made our search ads more compelling to potential customers. Using Product Ads, we enhanced our Microsoft search ads with real-time, specific product information about the Premier products.
GALLERY AD LAUNCH
With gallery ads, we could deliver a rich, visual ad experience to searchers who are ready to discover and engage with Equifax. Gallery ads are shown at the top of Google mobile SERP, and are 100% viewable as shown at the top of the page. These ads give users the option to swipe, expand, and tap through to an Equifax landing page to purchase the Premier products.
