CARIBOU COFFEE AR
SCAD PROJECT
CAMPAIGN GOAL
The goal of this brand experience was to get Caribou Coffee customers more engaged with the brand through an in-app, interactive experience. If consumers enter the experience, they will be presented with a special voucher to use on a fall drink in Caribou stores. In order to accomplish this, I planned to create a 3D, animated model of a Caribou Coffee “reward” with a Caribou fall drink and voucher inside. Once the model was created, it was imported into Adobe Aero for users to interact with.​
PLANNING
In order to proceed with this project, I first wanted to create a quick mood board and test the Adobe Aero application and see how my models imported. I made a few quick mockups in Cinema 4D, and proceeded to import them into Aero. Without animation or detailed texturing on the models, the import worked perfectly.
3D PROTOTYPE
The final 3D prototypes were also modeled in Cinema 4D, along with certain graphic assets being created in Adobe Illustrator. After combining all of the files to make one model, the model was animated using keyframes to give the experience some additional flair.
